Maintaining a social media campaign during your fundraiser means having a strategy. You have to keep people up to date on your progress, motivate them to engage with your content and inspire them to eventually donate to your cause.
This can’t be done with a single Facebook post linking to your campaign page. It takes consistent posting of a variety of content, that is intentionially posted, througout the duration of your campaign.
This can seem overwhelming at first. But developing a strategy with a timeline, and awesome looking graphics, can go a long way in filling in your content gaps.
How to Create Awesome Looking Graphics
Just posting a photo on your Facebook timeline usually isn’t going to get much engagment. Add some test to the image and give the image an effect to help it standout and draw attention. The idea is to transform your “photo” into a “graphic”.
In the above video, I show you how to use an easy online tool that will help you make awesome looking graphics.
How to Develop Your Strategy
- Make a goal to post at least seven posts a week. You don’t have to post one each day. Some days you may post several updates and others you may post none. But seven is the minimum per week. (Yes, the more, the better).
- Multiply the number of post per week by the number of weeks in your campaign. For this example, we will have a six-week campaign. So, that would be seven-posts X six-weeks for a total of 42 posts.
- Now break this content into different types of content. The most important thing is to be sure not to ask people to donate in every post. I repeat… do not ask for money in every post. People will stop paying attention to your post. Limit your direct “ask” to one in every 8-10 post!
- Now that you have an idea of all the posts you will be using, it is time to put them in a timeline. The order of the posts is up to you. But obviously you want to have a “kick off” post at the very beginning; you want to pepper in your direct “asks” relatively evenly throughout the campaign; and contests tend to work best in the middle of the campaign.
- Once you have an outline of your posts you will need to create the content. So, contact the person(s) responsible for creating your video, slideshow, story, etc. and ask them to share the images and video they are using. Also get a hold of your nonprofits logo so you can brand some of the images you post with the logo in a watermark position. And also, be sure you have the correct URL for the crowdfunding campaign page. You should only use this link in 10-20% of your posts, but you need to be sure it is the correct link.
Some Final Tips to Make your Social Media Posts even Better
- Be sure every post has a photo or video
- Post at different times of day
- Schedule posts ahead of time using the Facebook schedule posts tools
- Respond to all comments
- Ask your board members, staff, volunteers and friends to share/like everything
* Statistic Source: Fundly